If You Want More Sales, Lower Costs and More Profits…
This Is The Fastest & Easiest Way To Get It!

About fourteen months ago, two marketers in the same geography experienced the same downturn in the economy (didn’t everyone?). They had been similar in size (number of gallons, staff, & customers) and had decent profits up until that time.

Fast-forward to the present.

Both are still around but there is a tremendous difference. One is barely getting by while the other is increasing sales volume and profits!

What Made The Difference...

I’ve worked with over 3300 marketers and can tell you it isn’t luck, intelligence or some unique talent. It isn’t that one business is looking for a competitive advantage and the other isn’t.

The difference lies in each marketers' ability to harness the full power of its people resources to drive maximum profits while minimizing expenses.

That is how:

A tankwagon driver team was able to double bottom line profit in their division in just 9 months.   A marketer was able to reduce his office staff by 6 people and still maintain all productivity.   A company produced cost savings of $2.6 million in under six months while increasing morale and making it a “great place to work”   One marketer increased productivity by 20% almost overnight   And more…

THAT is the ultimate competitive advantage!

And that is why I think you will be very excited about what you will read next –

The ability to harness the full power of people is an easily learned skill that you can acquire at our next Focus on Competitive Advantage (or FOCA) event!

That’s the whole purpose of FOCA, is to increase your cash and profit, and there’s no other event quite like it in our industry. Since the very first event in 1993, it has been THE source for cutting edge, business breakthroughs. Every year we take it to the next level and this year is no exception.

What You Can Expect

This is the 17th FOCA we’ve put on so we know exactly how to get you the results you are after.

For starters, this is not some mega-event where you are crammed into a room with hundreds of other people to watch a “dog and pony” show. We purposefully keep attendance down to a small intimate group so you get the opportunity to interact with our teachers and other attendees.

In fact, our powerful “success huddles” (answering YOUR most pressing questions and challenges) and signature “private group” formats enable us to consistently provide attendees with:

	Practical, proven, five and six figure ideas and action items
	The ability to work ON your business, not just IN it…makes huge difference!
	Pitfall Prevention - what NOT to do is just as important as what to do and FOCA provides a platform for fellow marketers to share their horror stories so you don't make the same costly mistakes! (Some are hilariously funny!)
	Fun! Join us and you prove to yourself that it's possible to learn & earn and have a great time doing it!
	A detailed action plan!  This is important - you will leave with an action plan that has been reviewed by an expert for potential roadblocks, hurdles and realistic timelines.
	Meridian Accountability System – Our action plans work like nobody's business but we still add our own unique accountability follow-up to ensure your success!

But there’s more to FOCA than just a results-oriented format. The thing that really sets this amazing event apart from other learning experiences/conferences… is the faculty.

Who Are Your Teachers?

By definition, FOCA’s teaching team is always changing in order to bring you the latest and greatest of what is working now to give you a competitive advantage. Trust me when I tell you this is not an easy endeavor as we sift and sort through hundreds of possible presenters to find those who not only have solid content but can distill it to an immediately usable form – what good is competitive information if you can’t implement it quickly or easily?

Anyway, I think you’ll be delighted with our current line-up:

Ken Wagner from Aubrey Daniels International will show you:

• How to increase productivity while increasing morale (lasting improvements that work even when you are not looking!)

• How to give and receive feedback for maximum effect

• ADI’s 5-Step Model of Performance Improvement

• How to achieve and sustain peak performance improvement over the long term

• And much, much more…

If you are looking to increase cash and profits, are interested in triple digit ROI’s, want to know how to save millions in costs…you can’t miss this session!

Don Reynolds, Futurist/Economist will help you get ahead of the curve by giving you an insight into the future! There is no such thing as a crystal ball but Don has an uncanny ability to make accurate forecasts and he has some eye-opening predictions:

• What the housing collapse credit crunch, Obamanomics, stock market, banking industry, deflation now, inflation later, and Federal Reserve Board actions may do to your economic future

• Using these coming trends to make strategic management decisions

• The big picture, an “outside of the industry” national and international perspective

David Allen Company will be there to solve one of the biggest problems virtually everyone has – how to have more time! He’ll reveal how to:

• Effectively deal with all of the "stuff" that is screaming for your attention

• Eliminate information overload

• Gain a sense of "relaxed" focus while being more energized

• Experience more control

• Get things done!

Bruce Christopher, Psychologist/Humorist is back by popular demand. I think it is because of his hysterically funny style and contagious humor, but the feedback indicates it is the quality of his content. This time he’s presenting on how “perception impacts performance” so you’ll discover how to:

• Conquer the hidden messages in your communication that hinder peak performance

• Gain the ability to transform "less than optimal" relationships (with staff, suppliers, bankers, etc.) into powerful relationships

• See subconscious cues and use them to your advantage

With a dream team like that, your success is GUARANTEED!
 

The participants in May walked away from this event with actionable ideas

 and strategies  that will add an average of $182k to their bottom line!

Here are a few of their comments from ACTUAL customers...

"Meridian is the best seminar I have ever been to."

"Incredible speakers, great presentation by Meridian, knowledgeable attendees."

"Marketers were willing to share good & bad about their business."

"Wealth of knowledge and many different ideas."

"Vast experience of group and we could speak our mind openly."

"All good... the networking value was great."

"Good participation by Meridian team."

"The positive attitude in a trying economy."

"Great content, the food was wonderful! Great planning!"

"I didn't expect to leave with such a different perspective on managing behavior."

"The great ideas and willingness to share."

"Superbly structured!"

"Much more information than I expected."

"So much oil industry focus."

A few comments from our May attendees about our speakers:

		Ken Wagner of Aubrey Daniels International covering Precision Leadership "Outstanding presentation, topic, and delivery"  -Michael Johns, Tiger Fuel Company" "Right on target" -Bruce Stucky, Triplett, Inc. "Very valuable presentation" -Charlie McCan, owner JACO/Wholesale Fuels
		Don Reynolds, 21st Century Forecasting "One of the best speakers I have ever heard" –Doug Smith, RH Smith "He made a very complex subject understandable" –Drew Pike, City Service/Valcon
		Bruce Christopher, The Power of Perception "Enlightening!"  -Gary Garrison, Fred Garrison Oil "Really interesting video and discussion" –Reuben Mike, Navajo Nation Oil and Gas Co
		Wayne Pepper, How to Up Your Game, of the David Allen Company "Very informative!" -Bob Eldridge, Anderson Oil "Excellent ideas for organizing tasks in work and personally" –DJ Builta, Clough Oil "Love the 2 minute rule and weekly review" -Nicole Sullivan, Carter Energy

Anything else?

Yep, this event is geared towards giving you the most powerful competitive advantage possible, which we could not do if competitors were allowed to attend. Attendees are encouraged to block out three competitors from attending the same event. That is an enormous benefit and also a good reason to reserve your seat for this event now (you might get locked out if you delay).

That’s not just hyperbole, FOCA is still the only event of its kind to...

Guarantee you a minimum $100,000  

in strategies, tactics and action items

As the industry leader, we set a higher standard for everything we do and our "Focus on Competitive Advantage" event is a shining example of our commitment.

Attend our Focus on Competitive Advantage event and we're so certain you'll leave with over $100,000 in strategies, tactics and action items that we actually guarantee it! You'll be given a worksheet so you can follow and tally the direct financial impact to YOUR business of every item we cover!

If you attend all sessions and the event fails to deliver at least $100,000 in strategies, tactics and action items... then we will not have earned your investment and will refund every penny you paid! There is no other organization in our industry with this kind of iron clad guarantee!

Another way of looking at it is that you are never at any risk and your decision is never binding until we deliver the results we promised.

So, say "Maybe" and put us to the test - you have absolutely nothing to lose!

(For a printable copy of the guarantee, CLICK HERE)

Click Here To See The Focus On Competitive Advantage Agenda