One of the biggest problems I see holding Marketers back is the lack of a “dialed-in” sales system – by this I mean a solid combination of sales strategy and tactics that allows them to dominate their marketplace.

The irony is that many businesses think they have done their sales “due diligence” but in reality couldn’t explain their sales process (how it works, why it works, how it prevents the competition from cannibalizing their customers, how to adjust it for maximum profits or growth, etc.) if their life depended on it.

As it turns out, the life of their business does depend on it!

Anyway, sales has always been a hot topic at my Focus on Competitive Advantage events but we are hearing more concerns and challenges like:

• How do I add sales during this economy?

• Where can I find and how do I compensate good salespeople?

• How do I get back to a relationship sale and out of this low-ball pricing game?

• What is the best way to manage my sales force? What about when the sales force is just me?

• How do I protect my customers from the competition?

• How do I leverage my sales to support the growth of the business?

With this in mind, I have decided to do an experiment and offer our members the opportunity to attend a special learning event, "Sales Management Strategies".

While I certainly have some serious firepower in this arena, I felt you’d be best served by having access to someone who was an absolute expert in sales and secured Andy Miller, one of the world’s leading sales strategists and sales turnaround specialists to lead the day! (see bio below)

This is your chance to join one of the greatest sales trainers alive and discover:

Your Ultimate Sales Development Process

• What’s YOUR best game plan to build a sales machine?

• Territory management, account planning and ideal client profiles for optimal performance.

• Sales templating for maximum results.

• Unique sales models that work.

Training for Performance

• What are your people really saying and doing?

• Skills that are critical for success

• Industry and product knowledge - how much do they need?

Accountability for Results

• Key Strategic Indicators.

• Forecasts that are accurate.

• Revenue drivers, the lifeblood of a business.

• Expecting and Inspecting for achieving intended results.

Motivation

• What really motivates Sales People (it’s not what you think!)

• Compensation plans guidelines and looking for the Holy Grail.

• Incentives that fire them up.

• Analyzing Performance Problems and what to do about them.

Firing and Hiring

• The real cost of "bad" hires.

• Probation and performance plans to help them up or out.

• Documenting and legal issues in firing.

• Where to find people in a tight market.

• Testing sales candidates for hidden weaknesses before they are hired.

• Quick interviewing techniques that get to the truth.

And much more!

Attend Sales Management Strategies

 December 9, 2009 here:

Now, the particulars you need to know:

Dates and location for our next "Sales Management Strategies" are to be announced

Reserve your seat right now while it is still fresh on your mind.

I look forward to having you join us!

Blessings,

Betsi

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