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April 2018 Dallas, TX
Tuition Includes All Meals!

Why the CEO Exchange is different than any other event you’ll attend…

“I walked away from CEO Exchange with specific ideas to improve the profitability and cohesiveness of our business to the tune of 6 figures.”

Bill Gallager,
Offen Petroleum

The CEO Exchange brings together non-competing petro business owners to exchange ideas and strategies in an environment where you’ll discuss your most pressing questions and the hottest topics in the industry today. You will have the opportunity to work with other owners where you will discover solutions that translate into hundreds of thousands of dollars in new revenue or savings.

Topics from previous round table discussions include:

  • Make high volume, low margin customers more profitable
  • Create a consistent cash flow during slower months
  • Ensure your business runs like a well-oiled machine when you’re not there
  • Solve internal communication slowdowns or breakdowns
  • Meet project deadlines faster
  • Have your team constantly generating multiple ideas to drive extra revenue to existing profit centers
  • Find and assess potential diversification ideas
  • Any many more...

Plus there is always time for networking with other petro business owners; you’ll be amazed at some of the deals that are generated at the CEO Exchange.

We are committed to giving you the personal attention you deserve so you can reach your profit goals, so seats are limited. Don’t be disappointed: Click To Call 800-728-9005.

Guest Speakers to be Announced


Betsi Bixby

Betsi and her company Meridian Associates, Inc. currently assist over 3,500 of this country’s privately held, family-led petroleum companies increase cash flow and profits through education, strategic planning facilitation, merger mediation, business valuation and brokerage services. Her message is one of executable steps and core competencies that every business owner or manager needs to know.

Betsi has been applying her extensive financial knowledge and experience to the petroleum industry for over two decades. Through her quarterly Money Matters column published by the Petroleum Marketers Association of America (PMAA), and many state and regional petroleum, convenience store, and propane associations, years of publishing her newsletter The Meridian Financial Advantage, and now her membership website, she clarifies and simplifies complicated subjects into concrete step-by-step processes that dramatically impact company performance and profits. Recently being voted the “Best in the US” by PMAA in the category of “Family Petroleum Business Advisors”, she has become the most widely read expert in the Petroleum industry.

In addition, each year since 1992, hundreds of petroleum marketers have attended Betsi’s hard-hitting conferences. Betsi is familiar with virtually all major refiners, conducting regular educational sessions for the industry’s biggest brands.

“Betsi does an excellent job of identifying topics of interest to CEOs.”

John Wilfong,
Sierra Petroleum

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The CEO Exchange will be hosted at the
Four Seasons Resort in Dallas, Texas

When packing for the CEO Exchange in Dallas, be sure to throw in some extra athletic gear and make use of the luxury Resort’s par-70 TPC Four Seasons Las Colinas golf course (site of the PGA’s AT&T Byron Nelson), pools and lavish tennis and sports facilities.

Much like an active country club experience, your every leisure, sport and business need will be met by our exceptional resort amenities and attentive staff.

“This is my third CEO Exchange event and I find it so important to my overall growth! At these events I know I am not alone and the only one with issues!”

Jacqueline Hart,
Hart Petroleum

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Frequently asked questions

  1. Do I have to bring my financials or any private information? Absolutely NOT.  No financial information is shared at this meeting.
  2. Do I have to speak in front of the room? Participants will not be asked to do any presentations. All confidential discussions are held in small table-size groups of non-competing marketers.  Only Betsi and our Speakers will be speaking in front of the room.
  3. Am I expected to share confidential information in the Exchange discussions? No, participants will only share information at a level you are comfortable with.
  4. Will I be seated next to my competitors during the Exchange discussions? Chances are you may have one or more competitors at the event, which is all the more reason why you don’t want to miss this event. In all exchange discussions, we’ll make sure your direct competitors are at a different table.

“This was the best industry event with the highest quality thought leaders I’ve ever attended and I’ve been to many.”

Cecil Worsley
Petro Owner

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Register for The CEO Exchange 2018

April 2018 in Dallas, TX

The Dallas Four Seasons in Las Colinas
15 minutes from Dallas/Fort Worth Airport (DFW)

The Gaylord Texan Resort and Convention Center Dallas Fort Worth Airport


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“The information that you get at The CEO Exchange is the best. So much of what I get from Meridian events is making sure I am doing things correctly. On a scale of 1-10, I gave it a 10!”

David Hooten, Owner

Hooten Oil

Our No Questions Asked Guarantee

The CEO Exchange is 100% risk-free for you. Meridian has over two decades experience with demanding petroleum marketers and is confident The CEO Exchange will fulfill promises,  exceed your expectations, and provide the fuel for you to experience record profits when you implement what you have learned at this event.

If at the end of the two days you’re not completely 100% satisfied with what you gleaned from The CEO Exchange, Meridian will refund your tuition – No Questions Asked. Simply talk to one of our team members at the event and they will handle your refund as soon as they return to the office.

Meridian is a company with a strong foundation and a history of integrity and results, who firmly stands behind The CEO Exchange.

CPERegistry_150 LOGOMeridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:   Click here for additional CPE details.