Like most
petroleum marketers, your 2011 schedule is probably filling up fast.
But if you want to boost your profits this year, make time to attend
the Petro Growth Summit.
With just two days in sunny, warm Orlando, you’ll get:
Proven money-making and money-saving
ideas straight from other marketers
Insight into new CRM systems
and low-cost marketing that works
to capture more customers faster
Solutions for
your most stubborn recurring challenges
A technique to turn your strengths into
a big competitive advantage and market
domination
Insider Insight
about which market sectors to focus on
The top ways to keep your team on the
same page, no matter how fast you’re
growing
Tips on how to work the new credit game
for bigger confidence in dealing with
suppliers and bankers
Beyond
extra profits, the Petro Growth Summit will show you how to grow
your business smarter, not just bigger.
You’ll avoid the common issues that plague other growing companies,
with advice on:
How to spot little leaks in your systems and
processes -- and stop them from becoming major
roadblocks
How to retain long-term staff and stop them from
burning out
How to dodge the long hours that stop you from truly
enjoying life
The
information you get at this summit can trim at least 1%
off your operational costs, reduce your
borrowing rate by a full 1/2%, slash your
insurance premiums by 10%, and give you access to larger lines of
credit.
Follow in the
footsteps of other successful petroleum marketers. At the Petro
Growth Summit, you’ll get the full benefit of Meridian’s years of
experience in helping hundreds of successful companies maximize the
payoff from their volume growth. Apply what you learn, and you’ll
grow well beyond what you thought possible in 2011 -- without the
pitfalls that have caused others so many growing pains.
In addition to Betsi Bixby, Expert Speakers Include:
Eric
Keiles, author and CMO of Square 2 Marketing
Topic:
30 Minute Marketing Plan -- How to Attract and Retain
Customers in the New Economy
There’s a
revolution going on. Buyers are not responding to traditional
outbound medias like they did before. They block our messages, use
do not call lists and
have effective spam blockers. That’s why we need to change the way
we market. Reality Marketing™ is that change.
As the
founder of four businesses, Eric has felt the same frustrations you
have: not enough sales and not enough people calling you. He decided
to do something about it. In 2002, Eric and his business partner
Mike Lieberman founded Square 2 Marketing, a “no-fluff” marketing
consulting firm built around getting results.
In this
portion of the Petro Growth Summit, Eric will introduce you to
Reality Marketing™ as you experience case studies, best practices of
growing companies, the secrets to a Low-Cost Marketing Machine™, how
to be “remarkable” to get more customers, and identify low ROI
marketing tactics to eliminate immediately. You will learn:
Multiple ways to market to new prospects and
existing customers
Common marketing mistakes small- to mid-size
companies make and how to avoid them
How to build a robust prospect database
How to use “low-risk” and “no-risk offers”
How to slash your marketing budget
How to build a Marketing Machine™
Eric is
author of Reality Marketing
Revolution and was recently featured at Fortune’s 2010 Growth
Summit.
Greg
Cushard, former owner of Rubicon Oil and current expert at Lockton
Insurance Brokers
Topic:Cool New Ways to Cheaper and Better Insurance
Rising
insurance costs can eat up profits. No one knows this better than
Greg Cushard, former owner of Rubicon Oil, and now with Lockton
Insurance Brokers.
Greg has
brought the same data-driven innovation to petroleum marketer
insurance that he did to wet-hosing. You'll be amazed at what the
Fortune 500 use to lower their costs and manage risk -- and now,
those state-of-the-art methods are available to petroleum marketers.
When you hear the insights that Greg has to offer, you’ll know why
several prominent petroleum companies recently moved their insurance
to Lockton.
Speaker:
Corey Henriksen, Banking & Capital Guru
Topic:
Financing --
Who Has Money and How You Can Get it!
For any
company, access to well-priced needed capital is critical. And with
today's unpredictable credit climate, there couldn't be a better
time to learn the new rules of the credit game.
Join the
industry's foremost expert, Corey Henriksen, as he prepares your
company for financing success. With a personal Rolodex of over 150
lenders ranging from banks to private individuals, Corey is the "go
to" man for any petroleum business seeking favorable capital.
Meridian
Associates Inc. is registered with the National Association of State
Boards of Accountancy (NASBA), as a sponsor of continuing
professional education on the National Registry of CPE Sponsors.
State boards of accountancy have final authority on the acceptance
of individual courses for CPE credit. Complaints regarding
registered sponsors may be addressed to the National Registry of CPE
Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN,
37219-2417. Web site: www.nasba.org
Greg
Cushard, former owner of Rubicon Oil and current expert at Lockton
Insurance Brokers
Meridian
Associates Inc. is registered with the National Association of State
Boards of Accountancy (NASBA), as a sponsor of continuing
professional education on the National Registry of CPE Sponsors.
State boards of accountancy have final authority on the acceptance
of individual courses for CPE credit. Complaints regarding
registered sponsors may be addressed to the National Registry of CPE
Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN,
37219-2417. Web site: www.nasba.org