When it comes to petroleum cash flow, no one is better known and more respected than Betsi Bixby. She is in high demand as a speaker by many of North America's top refiners and professional petroleum associations. Her message has reached countless marketers in all 50 states at virtually every major petroleum event. Betsi Bixby delivers motivating, customized and practical presentations.

     Her presentations are full of insightful ideas and principles that can reshape a marketer's vision of what's possible. Few speakers punctuate their programs with a fresh, understandable approach to profit and cash. When Betsi finishes with an audience, amazing things happen. Business challenges and situations are approached with a new perspective, and most importantly, each member of the audience walks away with an achievable actionable game plan.

     The following is a list of her most "in demand" topics, however, Betsi will accommodate requests to customize her presentation to your unique needs.  (call 800-728-9005 to discuss your topic)

Strategic Vision So You Can See Into the Future...

In the book of Proverbs it is written "Where there is no vision, the people perish."

     It all starts with a vision, you must have one and it must be clear! Most companies experience challenges in two areas: 1) they don't have a vision or 2) they had a vision but it became cloudy like is often the case in generational transfers (as new family members entered the business they brought different values and goals, blurring the vision for front line employees). There is nothing more demoralizing than leaders who can't articulate a clear unified vision.

     This session will take you through a step by step process to clarify and modify your strategic vision, providing you with the tools to create a compelling and worthwhile future. As your vision comes into focus, so will your action plan for creating that future.
 

Rock Solid Financial Strategies for Today's New Fuel Environment...

     What worked beautifully in the past may not even scratch the surface today when it comes to keeping your company financially healthy. Just like a doctor takes vital signs, Betsi reveals her 10-point financial health check-up, a simple process any marketer can do to know for certain they are maintaining a financially healthy path in this challenging market. Then, using check-up findings, she'll show you how to create powerful strategies for more cash and profit.

What Every CEO Should Know About Receivables, Credit and Collections...

     With most marketer receivables skyrocketing from the shift in fuel prices, the dollar amount has become so high that many CEOs are questioning their receivables. How much bad debt is lurking? If customers slow up payment, what will that do to my ability to pay suppliers? How does my banker or even supplier look at my receivables? Are they impacting my company's value? These are all good questions and this session reveals the answers. Walk away with a new commitment to take executive control over your largest asset.

The Seven Dangers Facing the
Petroleum Industry Today

     By 2010, marketers will be hit with costs so high that the entire landscape of the industry will shift. How do we know this? Meridian commissioned a Fortune 500 independent research firm to reveal what the future holds for the industry. What we discovered is shocking. Petroleum marketing businesses are poised to experience some of the biggest increases in operational overhead to be seen in decades. These lurking dangers, including the doubling of health care premiums will critically impact marketers nationwide. What can marketers do to prepare for the storm of rising costs? Marketers discover the steps to take now to prepare. Ms. Bixby reveals this startling research on industry trends that are expected to change the industry forever
 

Cash is King - 10 Proven Techniques to Increase Cash Flow and Rule the Kingdom...

     Profitability may be first and foremost, but when it's all said and done at the end of the day, it's a company's cash that really counts. And we all know that strong profits don't always mean strong cash.

     In this "hands-on" session for successful marketers, Betsi Bixby focuses on ten proven techniques to increase cash. She'll share the latest advanced skill sets and measures you need to create and maintain a dominant cash position in today's market. Marketers will walk away from this session with critical tools to drive their company's cash to its next level.

Mergers, Acquisitions, and Rollups -
Happy Together?

     Should you merge or buy? Or is it time to sell? Do roll-ups (bringing several petroleum companies into one corporation to "go public") really work in today's complex market? Betsi Bixby guides you through a strategic evaluation process designed to facilitate any petroleum company's vital "next step." Through her work over the years with "successful" and "problem" mergers and acquisitions, as well as documented research by other experts, Betsi is uniquely qualified to share what really works…and what doesn't. Any marketer considering buying, selling or merging, now or in the near future won't want to miss this "how to" seminar for the practical marketer.

You Can't Be Effective Without Being Efficient...

     Successful marketers know today's cut-throat competition requires operational excellence. Unfortunately, without major improvements in internal systems efficiency, many marketers will get left behind, unable to compete.

     In this eye-opening session, Betsi reveals the most common petroleum company system inefficiencies today, old practices that are just this year silently and slowly beginning to cripple some formerly good marketers and what you can do to stay at the top of your game. You'll also discover how speed, flexibility and focus on best customers from top leadership down to the lowest level employee have never been more important.
 

What's A Petroleum Company Worth Today?

     Are you curious how valuation experts come to a market value on a petroleum company? Now you can know decisively. As the nation's leading provider of complex petroleum marketer business valuations, there is no one more qualified than Betsi Bixby to show you how companies are valued, the exact formulas, and more importantly, what you can do to make your company more valuable right now.

Take Back Your Workday - Practical tips and tricks to get it all done!

     The average worker today deals with over 50 interruptions a day with 65% of them having nothing to do with work! This humorous, how-to look at how the typical CEO can take control over their time was first presented by Betsi at Meridian's famous Focus on Competitive Advantage event, after she was forced to go learn new strategies because she wasn't getting it all done herself! You'll come away with great practical tips in what is now one of Meridian's top-ranked sessions!

Sure Profits in an Uncertain Market

     Is there such a thing as sure profits? Over the past few years, your competitors have grown in both numbers and skill. It's highly likely you are competing effectively, but could you be missing just one or two key strategies that could drop right to your bottom line? Through her work with over 3300 marketers nationwide, Betsi knows your pennies-driven business has changed dramatically the past few years. In this provocative session, you'll learn why speed, flexibility and focus on best customers from top leadership down to the lowest level employee have never been more important. Betsi will reveal a two-prong approach and the concrete steps any marketer can take to gain competitive edge and then deliver super efficiently to fatten up profits. If you want to know what it will take to drive your organization to the next level of success, don't miss this session!

How Accountability Turns Into Productivity

     You have invested heavily in your people, from hiring costs to payroll, but are you getting all the results that you could? Are employees getting the critical things done, with the least amount of effort and stress? How about family members? Are they working interactively in ways that leverage the possibilities of teams and groups? Do your people trust each other to do what they say they will and to do it well?

     Instilling a culture of productivity and accountability starts at the top, but most CEOs have never had any formal training to help them. Based on her personal coaching experience with petroleum companies, Betsi shares techniques that work, even in family companies! The result, you get the right things done on time.

 

To book Betsi for your event, or discuss your special topic call 800-728-9005.
 

Ms. Bixby's credits include:

	Currently helping over 3,300 petroleum companies nationwide build and track market value
	Since 1991, owner and founder of Meridian Associates, Inc., currently the nation's leading industry source for accurate and confidential business valuations
	Most recently helping marketers achieve cash and profit breakthroughs with the industry's only "no-travel" webinar based cash flow coaching program with guaranteed results
	Well-known financial expert for years through her JPM Magazine "Money Matters" column now appearing in the PMAA Journal
	Editorial advisor to National Petroleum News (NPN)
	Creator of the industry's newest educational resource, www.PetroAnswers.com
	Contributing member of SIGMA's Education Steering Commission
	MBA in Corporate Finance
	Former VP of Commercial Lending at a major regional bank

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