Weatherford, TX - Ever wonder why it seems that some people in the industry achieve their goals quickly with little or no friction and drag while others appear exhausted running on a treadmill? Why some businesses grow in leaps and bounds while others struggle just to keep their head above water?

     I've wondered the same thing and after helping hundreds of different companies within our petroleum industry, I have made some startling discoveries about what separates the businesses that have one foot in the grave from the ones that are thriving no matter what the market conditions.

     One of my observations was that there was no one mistake being made, there were several! - You see a problem can occur in several places (and often does) starting from the actual goals a company has to making plans for achieving those goals to the execution of the plan to the coordination of the team and resources to handling the curve balls that life throws at us.

     When it comes to team, some marketers experience frustration with long-term employees. Often they have an enormous amount of knowledge, they are critical to the functioning of the business, and they are highly resistant to change. One person can hold a small jobbership hostage!

     There is one other huge area where problems occur that I only share with clients because it really deserves lots more time than I can give it here and that is accurate assessment. You can't plot a course to anywhere unless you know exactly where you are (trust me that most businesses have no clue about this and are living an illusion).

     Rather than talk about how something is broken, let's talk about how something works…when it works like a well-oiled (pardon the pun) machine. And let's use football as an example…

     What does it take to win the Super Bowl?

     Well, it starts with the goal to win the Super Bowl. When you are in such a competitive arena there is no such thing as accidentally winning the Super Bowl.

     It takes a superior plan(s) - There may be a grand plan to make it to the finals and win the Super Bowl but there have to be plans for each game, and plans within each quarter of each game, and even plans for each play.

     It takes flawless execution. Consider how we have some of the best players in the world, who know their sport inside and out, who arguably should be able to run any play from the playbook just from seeing it…. and they still practice until they are ready to drop so that they will be able to execute the play perfectly when the time comes, amazing!

     It takes great teamwork. I have yet to see a team that has any sustainable success based on the work of only one individual.

     It takes great coaching. This is another one of those obvious truisms that doesn't always seem so obvious - behind the best athletes in the world are the best coaches!

     Last but not least, it takes mid-course adjustments! Anyone that has been watching the NFL playoffs knows that even the best plans, practiced to perfection, executed with surgical precision do NOT always translate to real world results as expected….so making adjustments is a critical part of the overall success plan.

     So, let me ask you this - are you looking just to make it through the season or are you looking to win?

     If you are looking to just get by, you can stop reading now and save yourself some time as all you have to do is just keep doing the same thing and the results will be as predictable as they have been (why expect anything else?).

     On the other hand, if you are looking to win…and I mean win BIG, I have some exciting news to share. It is only for serious business owners who want to achieve the ultimate in results and it is called the…

Ultimate Results Package!

     This program is designed from the ground up to remove the speed bumps (all those areas that are costing you time, money and effort) and in fact, the speed limits on your business and set you loose in a super-charged hotrod to record breaking profits at breakneck speeds!

     The only question is how fast do you want to go?

     Here's what the program consists of:

Participation at Meridian's Focus on Competitive Advantage event - which gives your CEO/CFO/Management Team step-by-step processes that equal huge improvements to your daily operations. From new ideas for financial measurement, to first class networking (this alone has been worth millions to our clients), it's all included in this event.   Hidden Profits Coaching Program, a brand-new six month telephone coaching program that hits the major profit draining areas of your business and impacts your bottom line profits - with guaranteed results (a bare bones minimum of an extra $50,000 you can put into your bank account …but probably a whole lot more)!   Participation at Focus on Credit - gives your credit manager a tightly constructed game plan for shortening terms, converting your customers to EFT, preparing your sales staff to better sell your terms and shrinking your heavy load of receivables   Receive a Meridian Business Valuation tracking your company value from the start of this profit improving program thru the very finish, giving you the absolute hard number improvement in your company's worth (highly recommended as a valuable bargaining chip to negotiate better banking terms). This will open your eyes and put you in the drivers seat to realize windfall profits should you decide to buy, sell or just grow your business. If you've had a valuation recently, or need a valuation right away for a potential acquisition, you may choose that option.   Participation at Focus on Technology - gives your IT person firsthand exposure to what is working for other marketers in this ever-expanding choice of business technology. Our clients rave about this program as it has saved then tons of money by knowing the facts before any major tech purchases.   Participation at Focus on Acquisitions - is an opportunity for your key acquisition people to make very knowledgeable, informed choices on how and what to go after in terms of growing through acquisition.

We have keyed in on the hottest areas of petroleum company's business challenges and are taking your team on a guided journey towards Ultimate Results!

     And if you are thinking about that highly resistant team member, let me tell you right now that we won't enroll you for this program until we've had a conference call with that you, that team member, and anyone else critical to your success and they've all bought in to the benefits of the Ultimate Results program. Okay, so what is the investment for this program?

     I won't beat around the bush, it is substantial.

     However, considering that you are already losing 10 times more money in terms of time, effort and dollars spent…I could argue that it is free.

     Here's what you would invest if you had all these components separately:

     The value of this program is at least $29,465. If you consider what it will ultimately do for you and your business it is easily worth a multiple of that.

     One company almost didn't come into program because their staff was already overworked without any time to devote to new projects. In two short sessions, they realized they had left $183K in cash on the table and another $15K in annual profit through one quick fix. The formerly skeptical, overworked staff is now seeing that our coaching program actually will ultimately make their jobs easier. They are actually excited!

     For your convenience, we offer terms of 4 payments of $7,366, but I want to make this decision really easy for you and at the same time virtually guarantee an amazing testimonial from you when you complete the program and reap the ultimate rewards… so I will take off one full payment making your investment in this program -

Just 3 payments of $7,366! Your Total just $22,098!

     Or, if you are willing to take care of this in just one shot, saving us the bookkeeping cost, you can go ahead and take off an additional $1,500 and get in for just a single payment of $20,598. My staff thinks I'm crazy for giving away so much but I think the goodwill it creates is an investment in our future business.

     Let me add one more thing, I said it would be substantial and I make no excuses for it because if you don't feel that this is THE best investment you can ever make to plug up the time and money you are bleeding…to take tons more profits out of your business (remember I guarantee you'll take an additional $100,000 net out of this program that you can take to the bank) and achieve your ultimate results then this program is not for you.

    We are investing amazing amounts of resources into making sure you succeed so you'll have to be serious and willing to commit to taking this journey.

 One more thing, I guaranteed $100,000 but I have to tell you that most of our clients do much and I mean MUCH better than that (like seven figures) and you'll most likely meet them if you join the program like they did. Talk about excitement, this owner, who was really skeptical that we could find cash for him because they run a really tight ship, found $40,815 in lost profit by coaching session #3. They got so excited that they are now working on a project that they estimate will free up between $1 million and $1.5 million in cash flow! You'll see their testimony shortly as soon as the cash is secured!

So, what are you waiting for? Fill out the form on the next page right away…every moment you waste is more time and money out the door that you will never get back.

Click Here To Enroll In The Ultimate Results Program

*** If you have any questions, please call me right away at 800-728-9005 and my staff and I will happily answer them for you without any sales pressure.

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org